Monday, May 30, 2011

Week 8: Propaganda in Advertising/ PR



In this advertisement for Statefarm car insurance, "slogans" and "beautiful people" techniques are used:

Slogans technique uses a catchy phrase or jingle that may include labeling or stereotyping.
-In this advertisement, the slogan is "Like a good neighbor, Statefarm is there".

Beautiful people technique uses famous people to show the celebrity's support for the product.
-In this advertisement, Statefarm uses Lebron James, a famous athlete, to showcase the product.
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1 comment:

  1. Prof. DeckMay 30, 2011 at 2:31 PM

    Good example. Who knew LeBron knew so much about insurance?

    ReplyDelete

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